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Adobe AD0-E212 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Business Requirements & Analytics Foundations15%- Analytics terminology and concepts
  • 1. Attribution models and concepts
  • 2. Basic metrics (visits, unique visitors, page views)
- Business requirements gathering
  • 1. Stakeholder identification and communication
  • 2. KPIs and business objectives alignment
Topic 2: Reporting & Analysis35%- Calculated metrics and derived metrics
  • 1. Metric building formulas
  • 2. Attribution model selection
- Report building and interpretation
  • 1. Using Analysis Workspace
  • 2. Creating visualizations and panels
  • 3. Date ranges and comparison
- Segmentation
  • 1. Creating and applying segments
  • 2. Segment sharing and nesting
- Virtual report suites and advanced features
  • 1. VRS configuration and use cases
  • 2. Anomaly detection and contribution analysis
Topic 3: Adobe Analytics Implementation & Configuration30%- Variables and naming conventions
  • 1. Custom events
  • 2. Traffic variables (eVar, prop)
  • 3. Conversion variables (eVar)
- Report suite configuration
  • 1. Internal URL filters
  • 2. Report suite settings and options
  • 3. Bot rules and bot filtering
- Data layer concepts
  • 1. Tag management basics
  • 2. Data element mapping
Topic 4: Adobe Analytics Administration20%- Data processing and feeds
  • 1. Processing rules
  • 2. Data feeds configuration
- User management and access control
  • 1. Permission groups and roles
  • 2. Login company and report suite access

Adobe Analytics Business Practitioner Professional Sample Questions:

1. Which reporting strategy would be most effective for a business need focusing on increasing customer retention?

A) Return on investment (ROI) analysis
B) Distribution channel analysis
C) Segmentation analysis
D) Cost-benefit analysis


2. To apply a segment to a report, you must ensure the segment is _______.

A) based on real-time data
B) compatible with the report's metrics
C) shared publicly
D) saved under a generic name


3. Basic calculated metrics can be generated by combining _______.

A) different project components
B) raw data sets only
C) existing metrics and mathematical operations
D) user inputs and system settings


4. When applying the process to look up and combine dimensions, metrics, date ranges, and segments, which steps are crucial? (Choose Three)

A) Configuring the data blending options
B) Selecting the relevant data sources
C) Setting appropriate privacy controls
D) Defining the data extraction logic
E) Choosing an aesthetically pleasing color scheme


5. Given a scenario where quick, daily sales updates are needed, which item would be most appropriate to use?

A) A dynamic dashboard with daily sales metrics
B) A quarterly financial statement
C) A monthly sales trend analysis
D) A detailed annual sales report


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: A,B,D
Question # 5
Answer: A

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