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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Trend Line
B) Pie Chart
C) Summary Table
D) Bar Chart

2. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Grant edit access to each individual user.
B) Share the report through email only.
C) Put the report in the Company folder.
D) Grant edit access to the specific user group.

3. Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:

A) Apply campaign filters for all active promotions.
B) Enable real-time report updates.
C) Change the date range filter to include the entire year.
D) Recreate the report using calculated metrics.

4. Which visualization do you choose for retention or churn analysis?
Response:

A) Histogram
B) Cohort table
C) Donut
D) Flowchart

5. What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

A) Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
B) Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
C) Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
D) Product profiles have no impact on component visibility in Workspaces.

Solutions: