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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting32%- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
Topic 2: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Topic 3: Components30%- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
Topic 4: Data Analysis26%- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Trend Line
B) Pie Chart
C) Summary Table
D) Bar Chart


2. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Grant edit access to each individual user.
B) Share the report through email only.
C) Put the report in the Company folder.
D) Grant edit access to the specific user group.


3. Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:

A) Apply campaign filters for all active promotions.
B) Enable real-time report updates.
C) Change the date range filter to include the entire year.
D) Recreate the report using calculated metrics.


4. Which visualization do you choose for retention or churn analysis?
Response:

A) Histogram
B) Cohort table
C) Donut
D) Flowchart


5. What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

A) Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
B) Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
C) Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
D) Product profiles have no impact on component visibility in Workspaces.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: B

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