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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

(You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A. Ask the executive team to delay communication work until the decision is confirmed
B. Seek clarity on possible decision scenarios and develop conditional messaging options
C. Draft generic talking points that can be adjusted later once the decision is final
D. Decline the request because premature communication creates risk

Question 2

Which of the following should be considered when creating a more effective corporate social media strategy?

A. How many impressions the corporate social media accounts receive in a particular time period
B. The volume of engagement with the corporate social media accounts
C. Any engagement with the corporate social media accounts
D. The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

Question 3

Benchmarking is a critical element of communication research because it:

A. can take the place of primary research methods.
B. can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C. contributes to the improvement of communication effectiveness by identifying best practices.
D. identifies communication practices that can be easily introduced into the organization with minimal modification.

Question 4

The corporate communication function in a large corporation should report to which business unit?

A. Marketing and Advertising
B. CEO or other top executive
C. Investor Relations
D. Human Resources

Question 5

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
B. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
C. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

Solutions: