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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Design and Flowcharts- Flowchart development
  • 1. Audience selection and segmentation
    • 2. Data manipulation and extraction
      - Campaign structure
      • 1. Campaigns, sessions, and flowcharts
        • 2. Process box usage
          Topic 2: Unica Campaign Architecture and Components- Installation and configuration
          • 1. Environment setup requirements
            • 2. Deployment models
              - Campaign server architecture
              • 1. System components and services
                • 2. Platform integration overview
                  Topic 3: Performance, Optimization, and Reporting- Campaign optimization
                  • 1. Run-time optimization techniques
                    • 2. Resource management
                      - Reporting and analytics
                      • 1. Campaign reporting tools
                        • 2. Performance metrics interpretation
                          Topic 4: Segmentation and Targeting- Audience segmentation techniques
                          • 1. Advanced segmentation rules
                            • 2. Cell creation and management
                              - Target list generation
                              • 1. Offer assignment
                                • 2. Optimization rules
                                  Topic 5: Offers and Treatment Management- Treatment rules
                                  • 1. Contact policies
                                    • 2. Eligibility rules
                                      - Offer creation and management
                                      • 1. Offer templates and attributes
                                        • 2. Offer versions and lifecycle

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:

                                          A) use the Cognos application administrator to create a new data framework which includes the new attribute.
                                          B) do nothing, once the new column is added the reports model is automatically updated.
                                          C) use the Reports SQL generator to update the existing reporting views.
                                          D) use the Reports SQL generator to create new views which include the new attribute.


                                          2. A specialist is required to create an offer which can have multiple offer versions. While creating the offer template, what components need to be included to ensure that this is possible?

                                          A) Static Attributes
                                          B) Hidden Attributes
                                          C) Parameterized Attributes
                                          D) Custom Cell attributes


                                          3. While adding a custom offer attribute, a specialist needs to use a form element type in order to allow addition of list items from within edit forms for a user at a later time when they are creating offers using the template containing this attribute. Which form element type should be used?

                                          A) Text Field - Numeric
                                          B) Text Field - Currency
                                          C) Text Field - String
                                          D) Select Box - String


                                          4. In a Unica Campaign deployment involving proxy servers, each Campaign user in the Marketing Platform, is required to set authentication credentials (user name and password) as a data source to connect to the proxy server. Campaign requires this data source to be named as:

                                          A) Secure
                                          B) Proxy
                                          C) Redirect
                                          D) Virtual


                                          5. A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?

                                          A) By modifying the BulkInsertBlockSize for the appropriate data source.
                                          B) By configuring a database loader for the appropriate data source.
                                          C) By enabling IN-DB optimization in the flowchart.
                                          D) In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.


                                          Solutions:

                                          Question # 1
                                          Answer: D
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: D
                                          Question # 4
                                          Answer: B
                                          Question # 5
                                          Answer: B

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