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IBM M2080-658 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Positioning- Competitive Differentiation
  • 1. Identifying customer pain points
    • 2. Positioning IBM DemandTec against competitors
      - Customer Value
      • 1. Return on investment and business outcomes
        • 2. Sales messaging and qualification
          Topic 2: Retail Business Processes- Pricing and Promotion
          • 1. Promotion planning and analysis
            • 2. Price optimization concepts
              - Assortment and Merchandising
              • 1. Category management
                • 2. Assortment optimization
                  Topic 3: IBM DemandTec Solution Overview- DemandTec value proposition
                  • 1. Business challenges addressed by DemandTec
                    • 2. Key capabilities and benefits
                      Topic 4: IBM DemandTec Product Portfolio- Core Solutions
                      • 1. Promotion optimization solutions
                        • 2. Pricing solutions
                          • 3. Markdown and assortment solutions
                            Topic 5: Target Customers and Business Scenarios- Retail Industry Applications
                            • 1. Business use cases
                              • 2. Typical customer scenarios

                                IBM DemandTec Sales Mastery Test v1 Sample Questions:

                                DemandTec Promotion Optimization has science requiring products with long lifecycles. Which of the following retail segments is a relevant target?

                                • A. Department stores
                                • B. Apparel
                                • C. Grocery
                                • D. Softlines
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).

                                Which of the below DemandTec capabilities is sold in a hub and spoke model?

                                • A. DemandTec Promotion Optimization
                                • B. DemandTec Promotion Execution
                                • C. DemandTec Promotion Planning
                                • D. DemandTec Deal Management
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).

                                What is the typical gross margin dollar increase from using DemandTec Everyday Price Optimization?

                                • A. 5-20%
                                • B. 0-1%
                                • C. 2-5%
                                • D. 10+%
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).

                                IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?

                                • A. Customer relationship marketers
                                • B. Marketing leaders, planners and decision makers
                                • C. Merchandising and sales planners
                                • D. Digital marketers
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).

                                DemandTec CP solutions enable planning across all but which of the following use cases?

                                • A. Complete system integration
                                • B. Customer Planning
                                • C. Inventory Planning
                                • D. HQ Planning
                                Reveal Solution  Discussion  0

                                Correct Answer: A  🗳️

                                Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).

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