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Microsoft MB-220 exam is designed for professionals who are interested in becoming certified in Microsoft Dynamics 365 Marketing Functional Consulting. Microsoft Dynamics 365 Marketing Functional Consultant certification is ideal for individuals who are interested in marketing automation, customer relationship management, and sales management. MB-220 exam measures the candidate's knowledge and skills in designing, implementing, and managing marketing campaigns using Microsoft Dynamics 365 Marketing.
How to study the MB-220: Microsoft Dynamics 365 Marketing Exam
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Configure form and page elements - Create and publish marketing pages - Implement progressive profiling |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Review marketing insights and analytics - Set up event registration and sessions |
| Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Configure email settings and delivery - Preview, test, and validate emails |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Use segment insights - Create and manage static segments - Build segment queries and filters |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance |
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