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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Extended selling channels and brand experience include .

A) web store, mobile store, kiosks
B) social integration, remote widgets, affiliates
C) segmentation, promotions, targeting
D) call center and physical stores

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Support for social networks, affiliates, and content aggregators.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Recognized best of breed customer interaction platform.

3. What are Smarter Commerce 'Service' offerings focused on?

A) Driving the customer to the call center sales channel.
B) Up-sell potential via call center interaction.
C) Integrating the supply chain in order to support the call center.
D) Flawless service across all customer interactions to anticipate needs and maintain loyalty.

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) Sterling Commerce
C) WebSphere Commerce
D) Coremetrics

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

Solutions: