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Salesforce Marketing-Cloud-Developer Certification Exam is a valuable certification for individuals who work with Salesforce Marketing Cloud. Marketing-Cloud-Developer exam tests an individual's understanding of various topics related to the platform and requires practical experience working with the platform. Passing the exam is a great way to demonstrate your expertise and knowledge to potential employers and clients, and can help individuals advance their career and increase their earning potential.
Salesforce Marketing-Cloud-Developer certification exam is designed to test the knowledge and skills of professionals in the area of marketing cloud development. Salesforce Certified Marketing Cloud Developer Exam certification is intended for developers who have experience in building and implementing marketing cloud solutions using Salesforce technologies. Marketing-Cloud-Developer exam is designed to evaluate the candidate's understanding of various aspects of marketing cloud development including data modeling, messaging, automation, and integrations.
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To pass the Salesforce Marketing-Cloud-Developer certification exam, candidates must demonstrate a deep understanding of the Marketing Cloud platform, including how to use it to create and manage email campaigns, social media advertising, and other targeted marketing activities. Candidates must also be able to leverage advanced features of the platform, such as automation workflows, journey builder, and data management tools, to create effective marketing campaigns that drive real results for their organizations. Overall, the Salesforce Marketing-Cloud-Developer certification exam is an excellent way for marketing automation professionals to showcase their skills and expertise in this rapidly growing field.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Implement role-based access controls - Manage API key security and OAuth flows - Apply data retention policies |
| Topic 2: Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Utilize Data Views for data access - Implement data import and export processes |
| Topic 3: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code |
| Topic 5: Platform Architecture | 15% | - Configure and use Query Activities - Design solutions using Journey Builder - Create and manage CloudPages - Build automations in Automation Studio - Implement triggered send architectures |
| Topic 6: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Create and manage API integrations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations |
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