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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions are necessary for Contact Builder
B) Data extensions can store HTML code as an attribute.
C) Data extensions allow for add/update Import activity.
D) Data extensions support Customer ID to be used as Subscriber Key.

2. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) All of NTO's accounts should be on the same stack
B) Length of time needed to pause sending is greater than one month
C) Pre-warmed IP address can be purchased from Salesforce
D) Send volume is large enough to maintain a positive or neutral reputation

3. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Use Proof instead of [PREVIEW]
B) Wrap the subject line with AMP script
C) Add [PREVIEW] to the subject line validation list
D) Require several campaign approvals

4. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Soft
B) Hard
C) Block
D) Technical

5. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) CSS
B) HTML
C) AMPscript
D) SQL

Solutions: