Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Instant Download MCAE-Con-201 Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated: Oct 04, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin |
| Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics |
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- D. Refine scoring and grading models to only give the Sales team the most qualified leads.
Correct Answer: D 🗳️
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Assign prospects to an existing user
- B. Create new custom fields and populate field values
- C. Permanently delete prospects
- D. Undelete matching prospects from the Recycle Bin
Correct Answer: A,D 🗳️
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- B. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
Correct Answer: C 🗳️
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- D. Create a list using a segmentation rule, then use completion actions on a form for the actions
Correct Answer: B 🗳️
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]
- A. Youtube
- B. GoToWebinar
- C. Survey Monkey
- D. Olark
Correct Answer: B,D 🗳️
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