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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Lead Management | 24% | - Automation rules: components and use cases - Lists: types, capabilities and creation - Scoring and grading: definition and management - Completion actions - Custom redirects: capabilities and use cases - Segmentation rules - Page actions |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Form or Form Handler? I need total control over my form's appearance.
A) Form Handler
B) Form
2. LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
A) Create a list email draft
B) Create and publish an email template
C) Create an operational email
D) Create an email template draft
3. A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
A) Creating an automation rule to register prospects based on the form submission.
B) Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
C) Adding a completion action to register prospects on the form.
D) Creating a segmentation rule to register prospects based on the form submission.
4. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
A) The prospect will immediately progress down the "Yes" path since the email was opened.
B) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
C) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
D) The prospect will immediately progress down the No' path since the email open did not occur on day 3.
5. Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
A) Formula
B) Picklist
C) Lookup
D) Number
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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