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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A. procedural instructions in all our communications.
B. strategic content in all our communications.
C. accurate graphics in all our communications.
D. legal choices in all our communications.

Question 2

A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B. Recognize employees who submit the largest number of innovative ideas in company media.
C. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

Question 3

A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A. In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
B. Rewrite the materials for each audience and forward them to the executive.
C. Reach out to a contact in each location and request audience feedback after the presentation.
D. Recommend that the senior executive adapt the presentation for each audience.

Question 4

When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A. Establishing a process for ongoing, two-way communication with all relevant interest groups
B. Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C. Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D. Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message

Question 5

Which of the following is the MOST important role in strategic communication during digital transformation?

A. Selection of communication tools
B. Technology training plans
C. Employee engagement surveys
D. Change management communication

Solutions: