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IBM 000-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Performance, Optimization, and Reporting- Campaign optimization
  • 1. Resource management
    • 2. Run-time optimization techniques
      - Reporting and analytics
      • 1. Campaign reporting tools
        • 2. Performance metrics interpretation
          Topic 2: Campaign Design and Flowcharts- Campaign structure
          • 1. Process box usage
            • 2. Campaigns, sessions, and flowcharts
              - Flowchart development
              • 1. Audience selection and segmentation
                • 2. Data manipulation and extraction
                  Topic 3: Segmentation and Targeting- Target list generation
                  • 1. Offer assignment
                    • 2. Optimization rules
                      - Audience segmentation techniques
                      • 1. Advanced segmentation rules
                        • 2. Cell creation and management
                          Topic 4: Offers and Treatment Management- Treatment rules
                          • 1. Contact policies
                            • 2. Eligibility rules
                              - Offer creation and management
                              • 1. Offer versions and lifecycle
                                • 2. Offer templates and attributes
                                  Topic 5: Unica Campaign Architecture and Components- Installation and configuration
                                  • 1. Deployment models
                                    • 2. Environment setup requirements
                                      - Campaign server architecture
                                      • 1. System components and services
                                        • 2. Platform integration overview

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          Question 1

                                          A specialist is running Unica Campaign using Oracle WebLogic as web application server. The specialist configures WebLogic's JDBC data source for Campaign system tables and tests the data source by using "Test Configuration" or "Test Data Source" button. Which two of the following conditions are necessary for this to be successful?

                                          A. The JDBC URL needs to be properly configured.
                                          B. The Unica .war or .ear files must be deployed and running.
                                          C. The ODBC settings need to have been correctly configured.
                                          D. The JNDI name needs to be set to UA_SYSTEM_TABLES.
                                          E. The classpath in the setDomainEnv script needs to be set correctly.


                                          Question 2

                                          A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?

                                          A. By modifying the BulkInsertBlockSize for the appropriate data source.
                                          B. By configuring a database loader for the appropriate data source.
                                          C. By enabling IN-DB optimization in the flowchart.
                                          D. In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.


                                          Question 3

                                          In Unica Campaign, how are the Scheduler and Schedule process used?

                                          A. The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule process in a flowchart.
                                          B. The Scheduler is an administration tool used to configure schedules. Use the Schedule process to select the schedule to use as part of theflowchart.
                                          C. The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the Schedule process.
                                          D. The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Schedule process is used to initiate a process,series of processes, or an entire flowchart.


                                          Question 4

                                          Many flowcharts are finishing with errors but the user cannot see any activity leading up to the error in the flowchart log as logging is set too low. What can be recommended to capture more logging in all future flowchart runs?

                                          A. Change the logging levels in the campaign_log4j.properties file and restart the web application server.
                                          B. Use the unica_svradm "loglevel HIGH" command.
                                          C. Change the levels in the following configuration settings: Settings > Configuration --> Unica > Campaign > partitions > partition[n] > server >logging.
                                          D. Have the user change the logging levels in every flowchart they run: the changes will persist.


                                          Question 5

                                          A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which interacts with the mail server and sends an email to the IT department helpdesk to be informed in case problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger, and:

                                          A. assigns a trigger in a mail list or call list process.
                                          B. schedules a trigger to run on a case-by-case basis.
                                          C. assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on Flowchart Run Error.
                                          D. uses the eMessage process to send out these emails.


                                          Solutions:

                                          Question 1
                                          Answer: A,E
                                          Question 2
                                          Answer: B
                                          Question 3
                                          Answer: C
                                          Question 4
                                          Answer: C
                                          Question 5
                                          Answer: C

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