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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Data Fusion
B) Patterns
C) Mapping formula
D) Calculated Dimensions
E) Vlookup 0

2. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) No mappable measurements - all measurements are calculated
B) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
C) Pacing - daily rows are being created for every lead and opportunity keys
D) The data is stored at the workspace level.

3. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A) Transformers
B) Parent Chile
C) Custom Classification
D) Fusion
E) Calculated dimensions

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Performance (Performance when loading a dashboard page)
B) Scalability
C) Ease of Maintenance
D) Ease of Setup

5. An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A)

B)

C)

D)

Solutions: