Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journey Orchestration | - Automation Studio
|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
- B. Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.
- D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
Correct Answer: A 🗳️
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A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for each franchise owner.
- B. One business unit with shared folders.
- C. One parent business unit and a child business unit shared across franchise owners.
- D. One business unit.
Correct Answer: A 🗳️
Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Email Address was used as Subscriber Key
- B. Synchronized Data Sources only push data every 15 minutes
- C. ContactID was used as Subscriber Key
- D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Correct Answer: A,D 🗳️
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Correct Answer: B 🗳️
Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Sales Cloud users have access to the business unit.
- B. Create and send an email in Email Studio to test the connection and validate tracking.
- C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Correct Answer: D 🗳️
Explanation: Only visible for PassLeaderVCE members. You can sign-up / login (it's free).
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