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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user group
B) Automation rule and user queue
C) Form completion action and user queue
D) Form completion action and user group

2. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
C) Move the unsubscribe link to the header of the email instead of the footer.
D) Immediately send prospects the resubscribe email template.

3. LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A) Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
B) Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C) Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
D) Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

4. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

5. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
B) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
C) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
D) Create the form in the first BU, then export the form and import it into each of the other two BUs.

Solutions: