Marketing-Cloud-Administrator Exam Dumps - PDF Questions and Testing Engine
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Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- Click on Select
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- You will be sent an email confirming the purchase and registration.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- Click the Save button for your preferred delivery method.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- Click on Submit
- Click Register for an exam.
- Select a test center.
- If you selected the supervised on-site exam:
- Check the accuracy of the exam and the details of the program, click Pay.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- You will see a purchase confirmation screen. Click Finish.
- If you selected the supervised online exam:
Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate’s knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
NEW QUESTION 41
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create and send an apology email that includes a discount for a future purchase to all customers
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: C
NEW QUESTION 42
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the Marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Reset al passwords to force new tokens
Answer: C
NEW QUESTION 43
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. Contact Builder was not configured properly.
- C. The email address in All Subscribers is prioritized.
- D. The data extension was not configured as sendable.
Answer: C
NEW QUESTION 44
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Google URL shortner
- C. Bitly URL Shortener
- D. Facebook ad manager
Answer: A,C
NEW QUESTION 45
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Single Sign on Authentication
- C. IP Allowlist
- D. Field Level Encryption
Answer: C
NEW QUESTION 46
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. An auto-generated text version will be sent with your HTML email.
- D. The email will avoid detection by various SPAM filters.
Answer: B,C
NEW QUESTION 47
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. CSS
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 48
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION 49
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Deployment Manager
- B. Journey Extracts
- C. Copy activities
- D. Journey Templates
Answer: A
NEW QUESTION 50
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records created after a specified date
- B. Filter existing records in All Subscribers
- C. Filter records on a formula field
- D. Filter records on a Boolean field
Answer: D
NEW QUESTION 51
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one -to -many relationship between Orders and Order_Details.
- B. Create a one-to-one relationship between the contact record and Order Details.
- C. Create a one-to-one relationship between Order_Details and Products.
- D. Create a one-to-one relationship between Orders and Order_Details.
Answer: A,C
NEW QUESTION 52
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Wait Until Date
- B. Einstein STO
- C. Engagement Split
- D. Join
Answer: D
NEW QUESTION 53
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Automation Studio > File Transfers
- B. Contact Builder > Data Sources
- C. Email Studio > Synchronized Data Extensions
- D. Contact Builder > Synchronized Data Extensions
Answer: B
NEW QUESTION 54
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user Is getting deleted from the AN Subscribers list
- B. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- C. Data in data extensions corresponding to the customer
- D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Answer: A
NEW QUESTION 55
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. External Key within the Import File Activity
- B. RuntimeError within the File Drop Automation
- C. Run Completion within the File Drop Automation
- D. Notation Settings within the Import File Activity
Answer: D
NEW QUESTION 56
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: A,C
NEW QUESTION 57
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Cloud Pages
- C. Data Designer
- D. Content Builder
Answer: B
NEW QUESTION 58
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Journey Builder Triggered Sends
- B. Burst Sending
- C. Send Throttling
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 59
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Last purchase date
- C. Number of items per order.
- D. Products purchased from a competitor.
Answer: A,B
NEW QUESTION 60
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Default options can be set up for the greeting in the email.
- B. Messages can be sent to Contacts, Leads, and Person Accounts.
- C. Business users can select any email at time of send.
- D. The DM administrator Profile is required to access Distributed Marketing.
- E. A journey can be connected to one or more Campaigns.
Answer: B,C,E
NEW QUESTION 61
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles override an individual user's granular permission assignments.
- B. Custom roles can only be edited by the user who created the role initially.
- C. Custom roles are only available within the business in which they were created.
- D. Custom roles are available on their Marketing Cloud account.
Answer: A
NEW QUESTION 62
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions support Customer ID to be used as Subscriber Key.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION 63
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
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Marketing-Cloud-Administrator Exam Questions (Updated 2021) 100% Real Question Answers: https://drive.google.com/open?id=1eReng6Vp8RK_MUzwzjkiIR9xn5qyyHkj