Updated Dec 09, 2021 Verified Pass Marketing-Cloud-Email-Specialist Exam in First Attempt Guaranteed
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Marketing cloud email specialist
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Passing score: 65%
- Number of questions : 60 questions
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Language : English
- Questions type : Multiple choice
NEW QUESTION 130
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Data Extension Fields
- C. Email Address
- D. Order History
Answer: A,C
NEW QUESTION 131
How can AMPscript customize email messages?
- A. Automate the template creation process.
- B. Automate the flow of creating email messages.
- C. Insert responsive content based on the user's viewing device.
- D. Provide advanced content personalization
Answer: D
NEW QUESTION 132
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Send Preview
- C. Guided Send
- D. User-Initiated
Answer: A
NEW QUESTION 133
Which recipient option is available with Simple Send? (Choose 2)
- A. Group
- B. Data Extension
- C. Data Filter
- D. Audience
- E. List
Answer: A,E
NEW QUESTION 134
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
- A. List unsubscribe
- B. Publication lists
- C. Profile attributes
- D. Suppression lists
Answer: B
NEW QUESTION 135
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include "Hero_CTA" in the Link Tooltip field for each link.
- B. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - C. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.
Answer: B
NEW QUESTION 136
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.
- A. create a folder structure prior to importing asset
- B. focus on creating an importing content for one primary channel
- C. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
- D. Import duplicatecopies of content for different msg or groups
Answer: A,B,C
NEW QUESTION 137
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. File Drop Automation > Data Extract Activity > File Transfer Activity
- B. File Drop Automation > SQL Query Activity > File Transfer Activity
- C. Scheduled Automation > Data Extract Activity > File Transfer Activity
- D. Scheduled Automation > SQL Query Activity > File Transfer Activity
Answer: A
NEW QUESTION 138
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. List Detective
- B. Filtered Group
- C. Smart Capture
- D. Publication List
Answer: B
NEW QUESTION 139
A marketer at NTO must design a targeted email campaign for the company's winter offering, what email best practice should be used
- A. using infographic email template
- B. personalized email content
- C. limit email text to be 250 words
- D. send to the entire subscriber base
Answer: B
NEW QUESTION 140
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line?
Choose 2 answers
- A. Split the audience equally and automatically choose the winning path based on Open Rate.
- B. Split the audience equally and configure a holdback population for a control.
- C. Split the audience equally and wait at least seven days to select a winner.
- D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
Answer: A,D
NEW QUESTION 141
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Subscriber Last name
- B. Email address
- C. Primary Key
- D. Subscriber Key
Answer: C
NEW QUESTION 142
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
- A. Make the First Name and Last name columns Primary Keys
- B. Set up a default value for the column
- C. Ensure the Nullable property is unchecked for the First Name and Last Name columns
- D. Check the Nullable property for the First Name and Last Name columns
Answer: C
NEW QUESTION 143
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
- A. Shared Data Extension
- B. Date/Time Range fro Access
- C. User Roles and Permissions
- D. Business Unit Access Permissions
Answer: D
NEW QUESTION 144
Which tactic will improve deliverability for a new sender?
- A. Send email to the most active and engaged customers
- B. Send email to a minimum of 35,000 subscribers per ISP per day
- C. Send email during the holiday season when new senders are less likely to be detected
- D. Send email to ISPs that have been notified of the new sender
Answer: A
NEW QUESTION 145
A marketer is designing an email and wants to add extra messaging before the body of the email that will be displayed when an email client previews the message. What would the marketer use?
- A. Promotional Text
- B. Subject Line
- C. Preheader
- D. Landing Page
Answer: C
NEW QUESTION 146
A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
- A. Code.exacttarget.com
- B. Help and Training Portal
- C. AppExchange
- D. Help.exacttarget.com
Answer: C
NEW QUESTION 147
A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)
- A. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
- B. Use the Import Wizard to point to rename the file on the Enhanced SFTP.
- C. Change the file format from "comma separated value" to "tab delimited."
- D. Ensure the name of the file in the Import Activity matches the file name on the SFTP.
Answer: A,D
NEW QUESTION 148
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Use custom corporate font to match NTO brand.
- B. Style alt text for when images do not display automatically.
- C. Make the email completely image based.
- D. Add background colors that match branding.
Answer: A,B
NEW QUESTION 149
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
- A. Use images, not text, to improve email look and branding.
- B. Send earlier in the day to give subscribers more time to check email.
- C. Add a clear, brief, and urgent call-to-action.
- D. Include relevant preheader text in every email.
Answer: D
NEW QUESTION 150
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