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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

2. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Assign prospects to an existing user
B) Create new custom fields and populate field values
C) Permanently delete prospects
D) Undelete matching prospects from the Recycle Bin

3. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
C) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

4. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create an automation rule with rules to segment the prospects and actions send the emails
B) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C) Create a static list to segment the prospects, and then schedule email list sends with completion actions
D) Create a list using a segmentation rule, then use completion actions on a form for the actions

5. Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A) Youtube
B) GoToWebinar
C) Survey Monkey
D) Olark

Solutions: