Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]
- A. Youtube
- B. GoToWebinar
- C. Survey Monkey
- D. Olark
Correct Answer: B,D 🗳️
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, activity and check
- B. Trigger, listen and check
- C. Trigger, activity and rule
- D. Trigger, action and rule
Correct Answer: D 🗳️
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
- B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
- D. Build automation rules add criteria as Contact as blank add action as notify assigned user
Correct Answer: C 🗳️
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]
- A. Setup tracker subdomain and validate it
- B. Create and add a tracking code to the website
- C. Setup DNS for each used domain and validate the connection
- D. Choose which sender IP to use
Correct Answer: A,B,C 🗳️
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft added location based criteria
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft uses location based scoring categories .
- D. LenoxSoft must add prospect to a dynamic list
Correct Answer: B 🗳️
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