[Aug-2023] Pass Salesforce MKT-101 Tests Engine pdf - All Free Dumps
Build and Analyze Customer Journeys using Marketing Cloud Practice Tests 2023 | Pass MKT-101 with confidence!
NEW QUESTION # 71
What three methods are used to import data into a data extension?
- A. API, Import Wizard, and Import Activity
- B. API, Import Filter, and Import Activity
- C. Import Wizard, Data Filter, and Import Activity
- D. Import Filter, Import Data, and Automation
- E. API, Data Filter, and Import Activity
Answer: A
NEW QUESTION # 72
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers
- A. Updating or creating Salesforce CRM objects or records.
- B. Extracting data from an Audience data extension for analysis.
- C. Criteria setting to segment contacts based on behavior using SQL.
- D. A/B/N testing as part of the workflow to conduct timing and creative tests.
- E. Goal setting to have the system listen to see if users met the goal.
Answer: A,D,E
NEW QUESTION # 73
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to support different From Names by country?
Answer: C
NEW QUESTION # 74
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Automation Studio and Journey Builder
- B. Automation Studio
- C. Journey Builder
- D. Automation Studio and Interaction Builder
Answer: A
NEW QUESTION # 75
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Transactional Send Journey
- B. Single Send Journey
- C. Multi-Step Journey
Answer: A
NEW QUESTION # 76
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
- A. Create a filter and a data extension key, an interaction and a triggered send.
- B. Create a measure and a data filter, a filter activity then use a guided send.
- C. Create a filter and a data extension key, an interaction and a user-initiated send.
- D. Create a measure and a data filter, a filter activity then use a triggered send.
Answer: B
NEW QUESTION # 77
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- B. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- C. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- D. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
Answer: B
NEW QUESTION # 78
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use Guide Template Language created for each field in the data extension.
- B. Use Dynamic Content rules to select a content area for each subscriber.
- C. Use personalization strings created by selecting the data extension.
- D. Use AMPscript variables created from each field in the data extension.
Answer: B
NEW QUESTION # 79
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
- B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
- C. Create automations that import the data directly into the child BUs to bypass the parent level BU.
Answer: A
NEW QUESTION # 80
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Is the purpose of these emails for acquisition or retention or transactional?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will version values/meanings change, precluding reusable AMPscript?
- D. Will customers be able to sign up for the loyalty program at the store?
Answer: B,C
NEW QUESTION # 81
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO
website. How can the marketing team review conversions for a specific email send?
- A. Select Conversion Data from the Tracking menu
- B. View Conversions tab of the email send's tracking page
- C. Run a Conversion Report for this tracking link
- D. Create a Query Activity using Conversions Data View
Answer: B
NEW QUESTION # 82
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Content Creator
- C. Administrator
- D. Data Manager
Answer: A,B
NEW QUESTION # 83
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:
- A. Scheduled Send Emails
- B. Predictive Email
- C. Journey Builder
- D. Automation Studio
Answer: D
NEW QUESTION # 84
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that contains several recurring emails and decisioning points
- B. An automation that deletes old data extensions, emails, and reports
- C. An automation that Imports subscriber data regularly and updates key data extensions
Answer: C
NEW QUESTION # 85
Select three (3) best practices for interacting with potential and active subscribers?
- A. Make unsubscribing easy
- B. Follow the CAN SPAM Law
- C. Only use the email address offered
- D. Always make email opt in required
- E. Make unsubscribing easy, no more than 4 clicks
Answer: A,B,C
NEW QUESTION # 86
To make a data extension sendable what must it contain. (Select Two)
- A. Subscriber Key
- B. Primary Key
- C. Link ToolTip
- D. Email Address
Answer: A,D
NEW QUESTION # 87
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Delegate a specific subdomain to the Marketing Cloud name servers.
- B. Configure custom Reply Mail Management for the business unit's subdomain.
- C. Route the domain through an IP address unique to the business unit.
- D. Configure link wrapping to redirect to the business unit's subdomain.
Answer: B
NEW QUESTION # 88
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