[Jun-2025] Verified Salesforce MKT-101 Bundle Real Exam Dumps PDF
MKT-101 Dumps PDF New [2025] Ultimate Study Guide
Salesforce MKT-101 exam covers a range of topics, including the basics of Marketing Cloud, creating customer journeys, designing and sending emails, managing data, and analyzing results. MKT-101 exam is intended for both business and technical professionals who work in marketing, sales, or customer service.
To pass the MKT-101 certification exam, candidates must demonstrate their knowledge of Marketing Cloud's core features and functionality, as well as their ability to use these tools to create effective customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is a valuable credential for anyone who wants to work in the field of digital marketing or customer experience management.
NEW QUESTION # 84
Where can a marketer see the performance summary of a recent email send?
- A. Overview Tab within Tracking
- B. Job Links tab within Tracking
- C. Send Performance Tab
- D. Summary tab
Answer: A
NEW QUESTION # 85
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Automation Studio
- B. Triggered Send
- C. Template Based emails
- D. Data Filter
- E. Suppression List
Answer: A,C,D
NEW QUESTION # 86
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. Scheduled Automation > Data Extract Activity > File Transfer Activity
- B. File Drop Automation > Data Extract Activity > File Transfer Activity
- C. File Drop Automation > SQL Query Activity > File Transfer Activity
- D. Scheduled Automation > SQL Query Activity > File Transfer Activity
Answer: B
NEW QUESTION # 87
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
Answer: C
Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5
NEW QUESTION # 88
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Manually clear the OAuth token to refresh the connection.
- C. Initiate a log to troubleshoot package-related API calls.
- D. Change the connection option to Scope by User.
Answer: C
NEW QUESTION # 89
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: D
NEW QUESTION # 90
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Import File
- B. Filter
- C. Data Extract
- D. SQL Query
Answer: D
NEW QUESTION # 91
Which two statements are correct about Send Logging? Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. AMPscript can be used to pull data from Send Logs for use within emails.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: C,D
NEW QUESTION # 92
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Opting customers in automatically
- B. Personalized recommendations
- C. Sending multiple emails in one day
- D. Preventing customers from opting out
Answer: B
NEW QUESTION # 93
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- B. Create a list in each BU and add subscribers with a matching Region to the list.
- C. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
Answer: D
Explanation:
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
NEW QUESTION # 94
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- C. Use Automation Studio and Salesforce sends with campaign as an audience.
- D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
Answer: A
Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm&type=5
NEW QUESTION # 95
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. An email address for Contact Key.
- B. A common field like Physical Address for Contact Key.
- C. A number field such as subscriber's phone number for Contact Key.
- D. A GUID or another generated ID for Contact Key.
Answer: D
Explanation:
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 96
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create and AP drivento put the data directly into data extension when any data is changed.
- B. create a file drop automation to import the files when placed on the specific directory on the
.... FTP. - C. create a schedule automation to import the file and send two email each time when changes were detected.
- D. create a schedule automation that runsevery 15 min to import the file multiple times a day.
Answer: B
NEW QUESTION # 97
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
- A. Based on Preview
- B. Based on Subscriber Preview List or Data Extension
- C. Based on Recipient test Data Extension
Answer: C
NEW QUESTION # 98
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
- A. Subscriber Key
- B. System Preferences
- C. Primary Key
- D. Subscriber Attributes
Answer: A
NEW QUESTION # 99
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use Automation Studio and Salesforce sends with campaign as an audience.
- D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
Answer: D
NEW QUESTION # 100
What is a capability of a data relationship?
- A. Join three or more data extensions together to create a filtered data extension
- B. Join data extensions to filter or segment the fields from data extensions
- C. Join data extensions together to create one combined data extension
- D. Join a list and a data extension to filter the combined data
Answer: B
NEW QUESTION # 101
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
- A. Drag and Drop Segmentation
- B. Data Extract Activity
- C. Profile Attributes
- D. Audience Builder
Answer: D
NEW QUESTION # 102
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Answer: A
NEW QUESTION # 103
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The option to convert a qualified Lead to a Contact.
- B. The ability to send an email to a Salesforce audience.
- C. Flexibility to wait based on duration or a specific time.
- D. Native execution of a Server-side JavaScript activity.
Answer: B
NEW QUESTION # 104
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
- B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
Answer: C
NEW QUESTION # 105
......
To take the Salesforce MKT-101 certification exam, candidates must have a solid understanding of basic marketing concepts and experience using Marketing Cloud. MKT-101 exam is a multiple-choice test that consists of 60 questions and lasts for 90 minutes. Candidates must achieve a passing score of at least 68% to obtain the certification. With the Salesforce MKT-101 certification, marketing professionals can demonstrate their expertise in Marketing Cloud and advance their career in this rapidly evolving industry.
Pass Your Salesforce Exam with MKT-101 Exam Dumps: https://www.passleadervce.com/Marketing-Cloud-Consultant/reliable-MKT-101-exam-learning-guide.html
MKT-101 Exam Dumps PDF Updated Dump: https://drive.google.com/open?id=1b2IQZT0bds4Lgyh0sRbpbLYqVTkeoK2N