New 2025 MKT-101 Dumps for Marketing Cloud Consultant Certified Exam Questions and Answer
Realistic Verified MKT-101 exam dumps Q&As - MKT-101 Free Update
Salesforce MKT-101 exam also covers the use of various Marketing Cloud tools such as Email Studio, Mobile Studio, Social Studio, and Advertising Studio. These tools allow you to create and execute targeted email campaigns, mobile push notifications, social media posts, and targeted advertising campaigns. You will be tested on your ability to use these tools to create campaigns that are relevant, timely, and engaging.
NEW QUESTION # 33
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. Multi-Org Connector does not support the OOTB Preference Center
- B. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- C. The OOTB Preference Center does not support Person Account
- D. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
Answer: B,C
NEW QUESTION # 34
TO would like to evaluate which email content customers click most frequently. The email
team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this
naming convention.
- A. Include "Hero_CTA" in the link tooltip field for each link
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
- D. Add ""Hero_CTA" to the traking alias field for each link
Answer: B,C
NEW QUESTION # 35
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. A mix of old branding with new branding
- B. Mobile optimized emails
- C. Use of emojis in preheader text
- D. Corresponding call-to-action included in primary message
Answer: A,B
NEW QUESTION # 36
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."
Which two steps should resolve the issue? Choose 2 answers
- A. Use the Import Wizard to point to rename the file on the FTP.
- B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- C. Change the file format from "comma separated value" to "tab delimited."
- D. Ensure the name of the file in the Import Activity matches the file name on the FTP.
Answer: B,D
NEW QUESTION # 37
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers
- A. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.
- B. The email address and Subscriber Key will be added to the All Subscribers List.
- C. The subscriber will be added to the All Subscribers List with a status of Active.
- D. The Primary Key and demographic data will be added to the All Subscribers List.
Answer: B,C
NEW QUESTION # 38
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Unsubscribe data view.
- B. An automation that generates the Complaint Tracking Extract.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Complaint data view.
Answer: D
NEW QUESTION # 39
What is an Automation Studio activity? (Choose 3)
- A. Triggered Send
- B. Wait Activity
- C. A/B Test Send Activity
- D. Send Email
- E. Transfer File Activity
Answer: B,D,E
NEW QUESTION # 40
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add/Update
- B. Update Only
- C. Add Only
- D. Overwrite
Answer: A
NEW QUESTION # 41
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Journey Builder with a random split activity.
- C. Create a random data extension within Email Studio.
- D. Use Automation Studio with a random split activity.
Answer: C
NEW QUESTION # 42
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION # 43
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. Dynamic Content
- B. External Content
- C. AMPscript
- D. Personalization Strings
Answer: A,D
NEW QUESTION # 44
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- B. Filename is automatically passed to Import Activity with File Drop Automations
- C. Check the 'Use filename from Automation' checkbox
- D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
Answer: D
NEW QUESTION # 45
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Configure the Contact Extract Activity in Automation Studio
- B. Query the _Subscriber Data View and Extract it weekly
- C. Query the _Contact Data View and transfer it weekly
- D. Schedule the Contacts Counts Standard Report
Answer: A
NEW QUESTION # 46
The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Messaging Insights
- B. Einstein Copy Insights
- C. Einstein Recommendations
Answer: C
NEW QUESTION # 47
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Google Analytics 360
- B. Data Studio
- C. Audience Studio
- D. Web Analytics Connector
Answer: A
Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5
NEW QUESTION # 48
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of Sales Cloud sandboxes
- B. Number of Marketing Cloud users.
- C. Number of brands/geographies which NTO operates
- D. If data/content needs to be segregated between brands/geographies
- E. If testing/development business unit($) is required
Answer: B,C,D
Explanation:
The number of business units that NTO needs to purchase depends on several factors, such as the number of brands or geographies they operate, the need for data or content segregation between them, and the number of Marketing Cloud users they have or plan to have. These factors affect the complexity, scalability, and cost of their account hierarchy and governance. The number of Sales Cloud sandboxes or testing/development business units are not directly related to the number of business units they need to purchase, but rather to their testing and deployment strategy. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_best_practices_for_creating_a_business_unit_structure.htm&type=5
NEW QUESTION # 49
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To pass the Salesforce MKT-101 exam, you need to have a solid understanding of the key concepts and best practices in customer journey planning and analysis. You should also be familiar with the various tools and features available in Marketing Cloud, such as email marketing, mobile messaging, social media, and web personalization. In addition, you should be able to apply your knowledge and skills to real-world scenarios, such as creating personalized journeys for different customer segments and analyzing campaign performance metrics.
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